Just read a very interesting article comparing the presentation visuals of Steve Jobs and Bill Gates, further compared to the aesthetic concepts of Zen.
Aesthetic concepts which would be:
• Suggestive rather than the descriptive or obvious
• Naturalness (i.e., nothing artificial or forced),
• Empty space (or negative space)
• Stillness, Tranquility
• Eliminating the non-essential
How come I did I not think Zen when I choose my puter?