The Art of Simplicity

Just read a very interesting article comparing the presentation visuals of Steve Jobs and Bill Gates, further compared to the aesthetic concepts of Zen.

Aesthetic concepts which would be:
• Simplicity
• Subtlety
• Elegance
• Suggestive rather than the descriptive or obvious
• Naturalness (i.e., nothing artificial or forced),
• Empty space (or negative space)
• Stillness, Tranquility
• Eliminating the non-essential

How come I did I not think Zen when I choose my puter?